Sales & Marketing
Working with the publisher, Disticor's sales and marketing staff analyze market research, demographics, readership surveys, focus groups, as well as competitive publications. Once the competitive publications are identified, Disticor gathers national competitive sales data such as information on category leaders, allocation of copies by market, unit sales by market, cover prices, on sale dates, frequencies and total retail accounts by market. Such information will determine the best markets for distribution and appropriate quantities to be distributed. Disticor will then secure authorizations to supply the retailer for distribution.
The Disticor marketing team has access to over 200,000 US and Canadian retailers and can arrange promotional opportunities regardless of budget size.