Effective sales and marketing programs can only be implemented with the support of a well organized and efficient Circulation department. The Circulation department works with publishers to determine print orders (wholesaler allotments based on market penetration), seasonal trends and retail authorizations.

Disticor field personnel utilize internet access to Head office to exchange daily, Disticor Distribution Analysis (DDA) information creating an on-line allotment program.DDA is a Disticor program that provides an analytical tool to determine alterations to wholesaler allotments in higher copy efficiencies and net sales.

All publications are scheduled for a full national allotment review on a regular basis.